End-to-end visibility: APM plus IPM
To close these blind spots, leading organizations now couple APM with internet performance monitoring (IPM). While APM provides an inside-out view — tracking internal code, system health and traces—IPM offers the outside-in perspective. It actively tracks global Internet health, the performance of APIs, cloud services, regional ISP health and more. Together, they provide teams with real-time, end-to-end visibility from code to end user, regardless of where the disruption occurs.
You know what? Notably, organizations such as SAP, IKEA and Akamai have leveraged this dual approach to achieve significant improvements, including faster incident detection, reduced downtime and better alignment of IT and business outcomes. Teams can now measure the actual impact of service outages on customer satisfaction and revenue, not just system uptime.
The role of OpenTelemetry for data unification
OpenTelemetry (OTel) has emerged as the glue binding APM and IPM ecosystems. As an open standard, OTel standardizes a set of traces, metrics and records across heterogeneous systems. Adopting OTel helps enterprises avoid vendor lock-in, standardize cross-platform monitoring and reduce device creep and complexity, according to CNCF.
