Enterprises everywhere have been urging employees to adopt AI, with internal leaderboards springing up to show who has used the most AI tokens. Such games can backfire, though, as Amazon recently discovered.
Kirorank, an unofficial leaderboard tracking usage of Amazon’s Kiro AI tool, ranked workers according to their AI activity, but senior managers at Amazon found that employees were creating AI agents to carry out unnecessary tasks in an attempt to boost their scores, a practise known as tokenmaxxing, according to a report in the Financial Times. The tracker has now been taken offline.
